Humans are inherently social. We join communities, we make friends, we form teams. We enjoy doing things together because we are a species that rely on cooperation to thrive.
The aisles of Decathlon inspire you to do sports. Something magical always happens when you walk through them, pick up the equipment and try it on. It opens up the imagination of the sports you can do.
We kicked off this brand campaign for Decathlon Singapore with a promise to get Singaporeans to get into Sports together, and Decathlon together. Sports campaigns need not be all zippy and adrenaline pumping. Sports can also be soothing, and bring people together.
Just like a fly on the wall, our approach was to really show how plans are being made, how fun is being had, and how sports is being enjoyed across the aisles of Decathlon.
The aisles of Decathlon inspire you to do sports. Something magical always happens when you walk through them, pick up the equipment and try it on. It opens up the imagination of the sports you can do.
We kicked off this brand campaign for Decathlon Singapore with a promise to get Singaporeans to get into Sports together, and Decathlon together. Sports campaigns need not be all zippy and adrenaline pumping. Sports can also be soothing, and bring people together.
Just like a fly on the wall, our approach was to really show how plans are being made, how fun is being had, and how sports is being enjoyed across the aisles of Decathlon.
We highlighted the overheard conversations within the store in our visuals.
And we brought these into the very places it happen to show the possibilities that sports bring.
Read more about it here!
