For years, sky-high prices and binding contracts stood between passionate Singaporean fans and their favourite Premier League football teams—leading to falling viewership and dwindling subscription numbers.
To announce the return of the Premier League on StarHub, we wanted to get Singaporeans excited for the beautiful game once more.
Not with big club names, or flashy football stars.
But with a fan-focused campaign built around a simple promise: to make Premier League football affordable and accessible once more.
To deliver every match.
On every screen.
For every fan.
On every screen.
For every fan.
We launched with a film that combined arresting cinematography and brought everyone back to the days of affordable football screenings for all with an iconic football chant.
And created a cohesive and impactful identity for the campaign that brought the hype up across the entire island, celebrating the passion of football fans with visuals at every touch point imaginable.
Translated it from billboards down to how we presented ourselves in-store.
Creating a demand so high that it became a double-edged sword for Starhub.
It did not stop there. We generated more hype as we hijacked pre-season friendlies leading up to the launch of the opening week of games with strategic media buys around the stadium to remind fans of their insatiable thirst for more Premier League action.
And truly brought Singaporeans back to the good ol' days into every corner of every estate with public screenings at community spaces and coffeeshops
