For generations, POSB has loved and served neighbourhoods across the island. And with every generation, the neighbourhood evolves.
The modern neighbourhood allows us to show how POSB has adapted to the times. How we’ve curated and improved our products and services to include the new faces, with new stories and new worries. And it showed with these real neighbours of ours in our latest brand campaign.
Our neighbours were then turned into visuals across Singapore. reinstating our commitment to always put them, our neighbours, first.
Featured here on Little Black Book.