Strepsils - It's Coming Back
In between the morning matches and late-night briefs, something iconic happened after England’s World Cup 2026 Round of 16 match:
Harry Kane losing his voice in the post-match interview.
While the world took the mick, we saw a fun way for Strepsils to rally everyone.
From using an iconic football chant to reimagining Strepsils’ packaging just for the English team, here’s an idea that almost made it… just like the England national team this time.
Heineken 0.0
Alcohol makes the night blurry. Heineken 0.0 keeps it crystal clear.
And there was already a perfect symbol sitting right on these bottles and cans.
0.0
Two zeros. Two wide open eyes.
So we turned 0.0 into a face - the only pair of eyes in the room that are still wide open.
A face that stays awake to drive everyone home safely.
A face that can still drop the beat and keep the party going.
A face that looks around at the chaos and says, “I’m still good.”
Because Heineken 0.0 isn’t just a beer with 0.0% alcohol.
A face that can still drop the beat and keep the party going.
A face that looks around at the chaos and says, “I’m still good.”
Because Heineken 0.0 isn’t just a beer with 0.0% alcohol.
It’s 0.0 as a feeling.
And from now on, when people see 0.0, they won’t just see a number.
They’ll see Heineken.
Ministry of Health Holdings
The abuse against healthcare workers have increased substantially over the years. The task on hand: to shine a light at what our healthcare workers are being subjected to daily, and to drive behavioural changes among Singaporeans towards healthcare workers.
View it here.
View it here.
Samaritans of Singapore
A project we were really proud of, and desperate to bring to life. Doing good with my work, is the north star of what I want to achieve in my career. And if I could pick up some global metal off the back of these works one day, that would be the pinnacle of my creative career.
See it here.
See it here.
All works displayed are property of the myself, the respective brands, agencies and artists. Images and videos used in these proposals are for visualisation mockup purposes and were not published commercially.
